Archive for the ‘Myspace’ tag
Social Networks and the Friendship Hierarchy
In the real world friendship is a big deal. It has meaning. It has to be earned. Losing it can be devastating.
But in the detached, bloodless world of the Social Network much of that meaning is lost. It’s almost as if the same word is used to describe two states that differ profoundly.
There’s a very good reason that social networks use the term ‘friend’. Simply put, it’s good for business. It adds value to what they do. If Facebook were to suggest we “find new acquaintances” or “make new connections” they’d still be operating out of Mark Zuckerberg’s dorm room. Connections work for LinkedIn, which has at its core a non-social, almost clinical networking purpose, but “Friend” is a big word, a simple, profound and potentially profitable word. It’s a critical source of Facebook’s success. But the use of the term isn’t at all convincing, and far worse, is damaging and socially corrosive. The Social Network commoditizes and verbifies friendship, appropriating its value along the way, and demeaning the very concept of friendship – which is after all part of the glue that holds humanity together.
It’s the sanitized uniformity at the core of Social Networking that is also its profound weakness. For real life friends, the social network is essentially superfluous. Real friendships don’t need the artificial landscape of Facebook. They did very nicely before it came along, for thousands of years in fact. For obscure acquaintances, and former friends one has lost touch with etc, the term “friend” invites expectations that almost certainly will not be met. The constant swirl of meaningful friendships subtly devalued by the flat-lining semantics of the social network and those meaningless ‘friendships’ overvalued by the same social network make for a rather dysfunctional, intimacy free landscape, driven by habit, marketing, and an unnatural distortion of human relationships.
In short, they are a geek’s paradise. Read the rest of this entry »
